A television commercial which appears to feature roller-skating babies has become an internet sensation.
The special effects video of infants in diapers and vests performing skating stunts to hip-hop has been watched over four million times on YouTube alone in the first week it was posted. The video, ranked 3rd overall on YouTube that week (the week of Michael Jackson’s funeral) after two MJ videos.
A child's first steps are a proud moment for any parent but the daredevil 'roller-babies' leap over park fences and railings as well as each other in a city park.
After pressing play on a giant ghetto blaster that is bigger than them, the Evian roller skating babies also execute all manner of flips and somersaults.
The troupe of 96 computer animated roller babies groove to a remix of the Sugarhill Gang's Rapper's Delight in a city park.
The 60-second commercial was shot at London’s Pinewood Studios as part of mineral water brand Evian's 'Live Young' international TV and web video campaign.
The Evian babies were last screened 11 years ago performing an underwater ballet.
Evian's worldwide director of brand Michael Aidan said that the firm was trying to sell drinkers a “dream.”
He said: “In the majority of countries in recent years, our communication has been very fact-based.
“But consumers expect more from a big brand emotion, dream. This is what we want to achieve - hence this breakaway and back to roots campaign.”
Just in case some of you think the commercial is real, CBS news showed how Evian made the commercial - it is 100% computer generated. Professional skaters were used then formed the basis on which the baby bodies were rendered. The only real thing in the entire commercial is the faces of the babies which were pasted on the computer-generated bodies.
Learn more about the Evian Roller Skating babies.
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